MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS

This MBA programme is developed for all managers dealing with international business with marketing activities in companies of all sizes and in all sectors. The Marketing Management and International Business (MMIB) programme is designed as a fully online, two-semester programme, offered completely in the English language.

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The programme includes 10 study modules. The Business Enterprise module aims to enable students to develop the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.

After completing the Competition Policies for Business module students will be able to understand competition policy and relevant concepts, on an international business level. The goal of the Intercultural Communication module is not only to learn about intercultural communication, but also gain intercultural competence, meaning the active possession of qualities which contribute to effective intercultural communication, which can be defined in terms of three primary attributes: knowledge, skills and attitude.

The International Marketing and Social Media module further deepens marketing knowledge, and brings an overview of the industry and structural analysis of marketing as it relates to international and internationalizing. Moreover, it examines the social media impact on the activities involved in delivering goods and services to the consumers through the various channels of social media.

Marketing Management, as one of the core modules, is designed to give a broad understanding of how marketing professionals develop and implement marketing strategies to meet the needs of their customers while achieving their business objectives. This course will explore issues including consumers, customer segmentation, products and services, pricing strategies and managing new technology.

The Consumer Protection Policies for Business Companies module will explain what the main rules affecting Consumer Protection in various countries are and how they affect the business. It allows students to understand the growing international application of consumer protection policies and the gradual internationalization of consumer protection standards.

The International Business Strategy module gives students the necessary keys to master business strategy by developping their understanding of their economic environment and the fundamental principles of strategy and tactics.

Upon successful completion of the Managing Innovation module, students will be able to understand the significance and importance of innovation and change in relation to business enterprises and not-for-profit organisations of all kinds and identify the components of successful strategies for innovation and change.
Strategic Marketing and Product Management, as a marketing focused module, helps students know the concepts associated with a new product development process. Students completing this course will have an understanding of the methods, procedures, and tools available for senior managers in building, sustaining and improving their product portfolios and the equity of their various brands. In the Strategic Planning module students will gain a collection of strategic tools and learn how to integrate them into a corporate presentation and strategic management processes of a company.

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Do kurzov začatých v marci 2017 môžete posielať prihlášky už len 5 dnů.

Prihláška

Lektori odboru

Bc. Alvaro Aznar, MBA

Bc. Alvaro Aznar, MBA

  • MBA - GLOBAL BUSINESS LEADERSHIP
  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS
Joelle Bhullar, MBA

Joelle Bhullar, MBA

  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS
Professor Guillaume Finck

Professor Guillaume Finck

  • MBA - GLOBAL BUSINESS LEADERSHIP
  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS
Claire Jacqueline Manning, BA, MBA, PGCE

Claire Jacqueline Manning, BA, MBA, PGCE

  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS
Ing. Jiří Matoušek

Ing. Jiří Matoušek

  • MBA - GLOBAL BUSINESS LEADERSHIP
  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS
  • MBA - VEREJNÁ SPRÁVA
Kester Osahenye, Ph.D., MMP

Kester Osahenye, Ph.D., MMP

  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS
Dr. Pietro Andrea Podda, PhD

Dr. Pietro Andrea Podda, PhD

  • MBA - GLOBAL BUSINESS LEADERSHIP
  • MBA - MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS

Študijný plán

Študijný plán 1. semestr

MMIB_BE 1

Business Enterprise

Business Enterprise Claire Jacqueline Manning, BA, MBA, PGCE Sylabus předmětu

To enable students to develop the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.

Více o předmětu
MMIB_CP 1

Competition Policies for Business

Competition Policies for Business Dr. Pietro Andrea Podda, PhD Sylabus předmětu

This MBA course familiarizes students with the regulation of economic competition in the EU (whose rules apply also to the Czech Republic) and also in countries relatively new to regulating competition like Russia and China. Specific comparisons will be made also with competition policies in other former Soviet Republics (i.e. Ukraine). Students should acquire deep knowledge of the regulation of cartel agreements, abuse of dominant position, concentrations and state aids.

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MMIB_IC 1

Intercultural Communication

Intercultural Communication Ing. Jiří Matoušek Sylabus předmětu

The aim of this MBA module is to learn about intercultural communication. In general, communication is the active relationship established between people through language, and intercultural means that this communicative relationship is between people of different cultures, where culture is the structured manifestation of human behaviour in social life within specific national and local contexts, e.g. political, linguistic, economic, institutional, and professional. The goal is to gain intercultural competence, meaning the active possession by individuals of qualities which contribute to effective intercultural communication and can be defined in terms of three primary attributes: knowledge, skills and attitudes. This module will deal with all of these three elements.

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MMIB_IMS 1

International Marketing and Social Media

International Marketing and Social Media Kester Osahenye, Ph.D., MMP Sylabus předmětu

Industry overview and structural analysis of marketing as it relates to international and internationalizing. Examines the social media impact on the activities involved in delivering goods and services to the consumers through the various channels of social media. The trends of international marketing through digital media and intrusive new media channels and its attendant effects on marketing value chain/processes.

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MMIB_MM 1

Marketing Management

Marketing Management Joelle Bhullar, MBA Sylabus předmětu

This module is designed to give a broad understanding of how marketing professionals develop and implement marketing strategies to meet the needs of their customers while achieving their business objectives. This course will explore issues including consumers, customer segmentation, products and services, pricing strategies and managing new technology.

Více o předmětu

Študijný plán 2. semestr

MMIB_CPP 2

Consumer Protection Policies for Business Companies

Consumer Protection Policies for Business Companies Dr. Pietro Andrea Podda, PhD Sylabus předmětu

Students will become familiar with consumer protection provided by the European Union and by other economic realities like Russia (and other former Soviet Republics) and China. Topics include unfair terms in consumer contracts, deceptive and unfair commercial practices, product safety, consumers’ claims and sales returns, liability of producers and sellers, and protection of consumers in specific transactions (time-sharing, distance selling, consumer credit etc.). All business operators must be aware of these policies in an economy oriented towards consumers. Consumers in specific transactions (time-sharing, distance selling, consumer credit etc.) Consumers’ claims and sales returns, liability of producers and sellers, and protection of will be analyzed using relevant statutes and case-law. Ship, of relevant rights and obligations of consumers and professionals will be thoroughly discussed.

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MMIB_IBS 2

International Business Strategy

International Business Strategy Professor Guillaume Finck Sylabus předmětu

The MBA course is designed to give students the necessary keys to master business strategy by developing their understanding of their economic environment and the fundamental principles of strategy and tactics. It will then concentrate on the overall principles of rupture strategies, by describing the processes that some businesses may use to open new strategic spaces.

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MMIB_MI 2

Managing Innovation

Managing Innovation Claire Jacqueline Manning, BA, MBA, PGCE Sylabus předmětu

The module explores the importance of innovation and change. It discusses what we mean by ‘innovation’, its contribution to competitive advantage and its significance in an increasingly globalized and competitive world. The module focuses on those elements - leadership, organizational structures and processes, culture (national and organizational) and political systems – which shape, promote (or hinder) innovation.

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MMIB_MPM 2

Strategic Marketing & Product Management

Strategic Marketing & Product Management Kester Osahenye, Ph.D., MMP Sylabus předmětu

Know the concepts associated with a new product development process, be able to make an argument about why such a process is important, understand what can cause deviations from this process, and anticipate the activities in each stage for different industries. Adopt marketing and product concept theories to generate creative new product concepts consistent with a new products strategy statement. Know the key questions to ask in evaluating a product concept and how to answer those questions. The course would help students gain skills and knowledge to plan for a product launch, Product management including persuasively arguing for a pricing strategy, identifying channels of distribution, and critiquing product names.

Více o předmětu
MMIB_SP 2

Strategic Planning

Strategic Planning Bc. Alvaro Aznar, MBA Sylabus předmětu

The subject will smoothly integrate its academic and practice objectives allowing the students to have a strong academic knowledge and, as well, clear guidelines and processes to put the content in practice in their existing or future companies. The tools strategic tools analysed will be presented as tools for thinking. The emphasis is focused on understanding when and how to use them. The students will not only learn a collection of strategic tools but, more importantly, how to integrate them in a corporate presentation to reinforce the strategic thinking of the student-manager and how to integrate in the strategic management process of the company. 

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Ke stažení

Brochure
PDF, 7 628,4 KB
Syllabi
PDF, 532,7 KB
Timeline
PDF, 190,7 KB
Study plan
PDF, 297,8 KB

Absolventi CEMI

Mgr. Hana Zakouřilová, MBA

Mgr. Hana Zakouřilová, MBA, Psychoterapeut, poradenské služby - Psychoterapeutické centrum Hradec Králové

Absolvent oboru

Bc. Jekaterina Suchareva, MBA

Bc. Jekaterina Suchareva, MBA, Účtovná

Absolvent oboru

Ing. Bc. Miroslav Polák, MBA

Ing. Bc. Miroslav Polák, MBA, Pojišťovcí poradce - Kooperativa pojišťovna, a.s.

Absolvent oboru

MBA - VEREJNÁ SPRÁVA

2012 / 2013
Další absolventi

Školné

Študujte na CEMI a získajte prestížny tituly MBA a LL.M. za výhodné ceny. Vyberte si variantu štúdia, ktorá vám najviac vyhovuje. Uvedené ceny sú za celé jednoročné štúdium.

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cena štúdia pre 1 študenta bez dph

CEMI AKCIA 1000 ABSOLVENTOV

až 4 splátky
1
až 4
4.599 €
3.399 €

CEMI ŠTANDARD

až 10 splátok
1
až 10
4.599 €
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