Business Enterprise

Business Enterprise
Business Enterprise

The subject is lectured in these programmes:

SYLLABUS FOR THE MARKETING MANAGEMENT AND INTERNATIONAL BUSINESS PROGRAMME

  • Study module name: Business Enterprise
  • Lecturer: Claire Jacqueline Manning, BA, MBA, PGCE
  • Final check of studies: Written assignment
     

Aim of the MBA study module: To enable students to develop the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.

Content of the MBA study module:

  • Identify and research business opportunities.
  • Develop proposals that would have a high likelihood of acceptance by prospective investors.
  • Identify the key success factors and resultant actions that would be required to make a sound business proposal operable.
  • Identify and assess the possible contribution of forms of support for new business ventures.

 

  • Chapter 1:
    Entrepreneurs and owner managers.
    What are the driving forces and traits?
    Looking at the motivations and character traits of entrepreneurs.
    What influences entrepreneurs? A look at culture, ethnicity and gender.
    Students will be able to start to look at and identify some of the factors that influence entrepreneurs.     
  • Chapter 2:
    Innovation and entrepreneurship.
    What is innovation and is it necessary?
    How can innovation lead to a competitive advantage?
    Innovation and entrepreneurship.
    Creativity and entrepreneurship.
    Innovation and location and size.
  • Chapter 3:
    Evaluating the business idea.
    Personal attributes.
    Identification of customers.
    Knowing your competitors.
    Marketing strategies.
    Resources.
    Planning and evaluation.
  • Chapter 4:
    Launching the business.
    Differentiation and pricing strategies.
    Developing customer focus.
    Marketing skills.
    Researching the market.
    Legal status of the business.
  • Chapter 5:
    Financing and growing the business.
    Money and finance.
    Banking relationships.
    Venture capitalists.
    A framework for success.
    Strategy.
  • Chapter 6:
    Developing the business plan.
    Why you need a business plan?
    The planning process.

Mandatory literature: Online study materials prepared by the lecturer.
Recommended literature and other sources:
Burns, P. (2016). Entrepreneurship and Small Business. Basingstoke: Palgrave.

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