MBA - Marketing Management and International Business

Duration of study: 12 months
Degree: MBA
Subjects: 10
Optional subject: No
Termination: Diploma thesis
Language: English

The Marketing Management and International Business (MMIB) programme is suitable for all managers who deal with international business and marketing activities in companies of all sizes and all fields. It is a two-semester programme, taught in English, fully online. It contains 10 study modules.

Sign up til September 30 for discount tuition from 4.599 EUR excl. VAT.

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Why choose this programme?

  • you will learn techniques of international on-line marketing
  • you will get familiar with processes of introducing new products onto a global market
  • you will explore the possibilities of innovation and change as a main competitive advantage
  • you will learn about the challenges of cartel agreements and the abuse of dominant position
  • you will master the issues of consumer protection, time-sharing and distance sales
  • you will get familiar with important methods of strategic planning in your business


Do you have an idea for improvement in your mind, are you looking for inspiration for your personal growth or expansion of your company? Select it as your diploma thesis topic and our tutors and professionals from practice will help you search for a solution as a part of your studies. You can consult with our tutors and specialists, they are here are here for you for the whole duration of your studies. We respect your privacy, that is why all your written work is non-public. Our one-year studies are practical due a fast applicability of results into your practice. We value your time, that is why our studies are online without the unnecessary need to travel.

What else will you learn?
>
Ing. Ditta Hlaváčková, MBA

Ing. Ditta Hlaváčková, MBA

Partner and tax adviser at HLB Proxy

More programme's graduates
>
Ing. Lucia Čišková, MBA

Ing. Lucia Čišková, MBA

Commercial Director - Business Lease Slovakia, s. r. o.

More programme's graduates
> >
Mgr. Šárka Richterová, MBA

Mgr. Šárka Richterová, MBA

Customer Service - ArcelorMittal Tubular Products Ostrava a.s.

More programme's graduates
>

Tutors of programme

Bc. Alvaro Aznar, MBA

Bc. Alvaro Aznar, MBA

  • MBA - Global Business Leadership
  • MBA - Marketing Management and International Business
Joelle Bhullar, MBA

Joelle Bhullar, MBA

  • MBA - Marketing Management and International Business
Professor Guillaume Finck

Professor Guillaume Finck

  • MBA - Global Business Leadership
  • MBA - Marketing Management and International Business
Claire Jacqueline Manning, BA, MBA, PGCE

Claire Jacqueline Manning, BA, MBA, PGCE

  • MBA - Marketing Management and International Business
Ing. Jiří Matoušek

Ing. Jiří Matoušek

  • MBA - Global Business Leadership
  • MBA - Marketing Management and International Business
  • MBA - Veřejná správa
Kester Osahenye, Ph.D., MMP

Kester Osahenye, Ph.D., MMP

  • MBA - Marketing Management and International Business
Dr. Pietro Andrea Podda, PhD

Dr. Pietro Andrea Podda, PhD

  • MBA - Global Business Leadership
  • MBA - Marketing Management and International Business

Study plan

Study plan 1. semester

Business Enterprise

Business Enterprise Claire Jacqueline Manning, BA, MBA, PGCE Subject syllabus

The aim of this subject is to enable students to develop the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.

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Competition Policies for Business

Competition Policies for Business Dr. Pietro Andrea Podda, PhD Subject syllabus

This MBA course familiarizes students with the regulation of economic competition in the EU (whose rules apply also to the Czech Republic) and also in countries relatively new to regulating competition like Russia and China. Specific comparisons will be made also with competition policies in other former Soviet Republics (i.e. Ukraine). Students should acquire deep knowledge of the regulation of cartel agreements, abuse of dominant position, concentrations and state aids.

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Intercultural Communication

Intercultural Communication Ing. Jiří Matoušek Subject syllabus

The aim of this module is to learn about intercultural communication. In general, communication is the active relationship established between people through language, and intercultural means that this communicative relationship is between people of different cultures, where culture is the structured manifestation of human behaviour in social life within specific national and local contexts, e.g. political, linguistic, economic, institutional, and professional. The goal is to gain intercultural competence, meaning the active possession by individuals of qualities which contribute to effective intercultural communication and can be defined in terms of three primary attributes: knowledge, skills and attitudes. This module will deal with all of these three elements.

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International Marketing and Social Media

International Marketing and Social Media Kester Osahenye, Ph.D., MMP Subject syllabus

Industry overview and structural analysis of marketing as it relates to international and internationalizing. Examines the social media impact on the activities involved in delivering goods and services to the consumers through the various channels of social media. The trends of international marketing through digital media and intrusive new media channels and its attendant effects on marketing value chain/processes.

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Marketing Management

Marketing Management Joelle Bhullar, MBA Subject syllabus

This module is designed to give a broad understanding of how marketing professionals develop and implement marketing strategies to meet the needs of their customers while achieving their business objectives. This course will explore issues including consumers, customer segmentation, products and services, pricing strategies and managing new technology.

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Study plan 2. semester

Consumer Protection Policies for Business Companies

Consumer Protection Policies for Business Companies Dr. Pietro Andrea Podda, PhD Subject syllabus

Students will become familiar with consumer protection provided by the European Union and by other economic realities like Russia (and other former Soviet Republics) and China. Topics include unfair terms in consumer contracts, deceptive and unfair commercial practices, product safety, consumers’ claims and sales returns, liability of producers and sellers, and protection of consumers in specific transactions (time-sharing, distance selling, consumer credit etc.). All business operators must be aware of these policies in an economy oriented towards consumers. Consumers in specific transactions (time-sharing, distance selling, consumer credit etc.) Consumers’ claims and sales returns, liability of producers and sellers, and protection of will be analysed using relevant statutes and case-law. Ship, of relevant rights and obligations of consumers and professionals will be thoroughly discussed.

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International Business Strategy

International Business Strategy Professor Guillaume Finck Subject syllabus

The MBA course is designed to give students the necessary keys to master business strategy by developing their understanding of their economic environment and the fundamental principles of strategy and tactics. It will then concentrate on the overall principles of rupture strategies, by describing the processes that some businesses may use to open new strategic spaces.

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Managing Innovation

Managing Innovation Claire Jacqueline Manning, BA, MBA, PGCE Subject syllabus

The module explores the importance of innovation and change. It discusses what we mean by ‘innovation’, its contribution to competitive advantage and its significance in an increasingly globalized and competitive world. The module focuses on those elements - leadership, organizational structures and processes, culture (national and organizational) and political systems – which shape, promote (or hinder) innovation.

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Strategic Marketing & Product Management

Strategic Marketing & Product Management Kester Osahenye, Ph.D., MMP Subject syllabus

The content focuses on both the theoretical and the practical.  Strategic planning, development and launch of new products and the management of brands from a marketing manager’s perspective are included in the material. The course content is marketing strategy, with emphasis on the role of products development in a firm's ability to achieve competitive advantage.  The course would exhaustively discuss Product Strategies, Pricing Strategies, Distribution Strategies and Promotion Strategies. Upon completion of the course, the MBA students will have a working knowledge of the product development process (learning outcome = “describe, define, and identify new product development principles”), will understand the tools and skills involved in new product development (learning outcome = “demonstrate and apply these tools and skills”), and will be able to evaluate these development efforts (learning outcome = “assess and choose appropriate efforts”). 

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Strategic Planning

Strategic Planning Bc. Alvaro Aznar, MBA Subject syllabus

This MBA study module will cover the main schools of thought in strategic planning, the general objectives and stages of strategic management, the main strategic planning tools, and the challenges in the strategic implementation. Methodologically, pre-readings, slides and business cases will be provided to enable the students to gain a solid understanding of the subject and be able to actively participate on the active online sessions focused on connecting and discussing the material provided.

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MBA - Marketing Management and International Business - Hodnocení 4.93/5 - Hodnotilo 43 uživatelů

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