Intercultural Communication

Intercultural Communication
Intercultural Communication

Syllabus for MBA studies

  • Study module name: Intercultural Communication 
  • Lecturer: Ing. Jiří Matoušek
  • Final check of studies: Written assignment

Aim of the MBA study module:​ The aim of this module is to learn about intercultural communication. In general, communication is the active relationship established between people through language, and intercultural means that this communicative relationship is between people of different cultures, where culture is the structured manifestation of human behaviour in social life within specific national and local contexts, e.g. political, linguistic, economic, institutional, and professional. The goal is to gain intercultural competence, meaning the active possession by individuals of qualities which contribute to effective intercultural communication and can be defined in terms of three primary attributes: knowledge, skills and attitudes. This module will deal with all of these three elements.

Content of the MBA study module:
This module will contain both theoretical and practical part; it will give not only general definitions but also share practical experience and examples.

  • Chapter 1: Communication
    Definitions, dimensions, elements, roles, types of communication, Failures in communication, Improving communication skills – sender, receiver, transmission, active listening
  • Chapter 2: Culture
    Definitions, Iceberg and Onion models, Layers of Culture
  • Chapter 3: Five Dimensions of Cultural Core Values​
    Hofstede´s approach – Individualism vs. Collectivism, Power Distance, Uncertainty Avoidance, Femininity vs. Masculinity, Long Term vs. Short Term Life Orientation
  • Chapter 4: Intercultural Communication
    Barriers, Value Orientation Theory, Culture and Gender, Comparison of different countries, Immigration and Acculturation, Citizenship Policies, Identity and Subgroups
  • Chapter 5: Intercultural Communication in Working Teams
    Benefits and difficulties of working in international – intercultural teams, How to overcome intercultural difficulties, Teleconferencing, Building Relationships
  • Chapter 6: Intercultural Environment From an Expatriate Perspective
    Intercultural awareness, knowledge, skills, Cross-cultural communication, Training, General tips, Common pitfalls, International business issues, Culture shock and  how to overcome it, Conlusions

Mandatory literature: Online study materials prepared by the lecturer.
Recommended literature and other sources:
Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival. New York: McGraw Hill.
Jandt, F. E. (2013). An Introduction to Intercultural Communication: Identities in a Global Economy. California: SAGE Publications.
Liu, S., Volcic, Z., & Gallois, C. (2013). Introducing Intercultural Communication: Global Cultures and Context. California: SAGE Publications.
Schmidt, W. V., Conaway, R. N., Easton, S. S., & Wardrope, W. J. (2007). Communicating Globally: Intercultural Communication and International Business. California: SAGE Publications.

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