You might imagine networking as a glamorous event, with women in elegant gowns and men in tuxedos, exchanging polite smiles and champagne glasses in hand. In reality, networking is much more down-to-earth: it’s about building a network of functional contacts – and you can do it anywhere, whether on a bus or at the top of a cliff.
Meaningful connections can be made anywhere. There are three main reasons for networking: to make new friends, to meet interesting people, or for business purposes (finding new clients, investors, collaborators, or employees). As social beings, we need contact with others for our mental well-being – let alone for business growth. Without customers, suppliers, or colleagues, a business cannot thrive.
Networking isn’t about boring small talk or pretending to be someone you’re not. The foundation is openness, genuine interest, and respect – without these, a long-term relationship cannot flourish.
Finding a Conversation Starter: Be Creative
Not everyone feels comfortable at social events. Fortunately, friendly conversation is a skill that can be practiced.
Start small: in a café, ask the person at the next table for a menu and strike up a conversation. On a train, a comment about a delay could lead to talking about work. Fitness centers are ideal for casual networking – shared effort and sweat create a relaxed environment where no one feels the need to put on airs.
At larger events (company parties, conferences, industry gatherings), approach it gradually:
- Notice someone looking at their phone – they’re probably as hesitant as you. Introduce yourself and ask a simple opening question about the event, speakers, refreshments, or work projects.
Give a compliment, ask for help, or offer it. Even a basic question like the time or when the next session starts can start a conversation.
Approach organizers or hosts. They can provide context, introduce you to people of interest, and vice versa.
Talk to a speaker whose presentation impressed you. It’s normal for attendees to approach them with questions.
Recognize someone you know only online? Meeting in person is a perfect opportunity to build rapport.
Not every attempt will succeed, and some people may not be interested in chatting or discussing business. That’s normal – don’t let polite rejection discourage you.
Networking Comes Before Business
The next level is organized networking events, often focused on a region or industry. Here, the purpose is clear, so there’s no need to hold back.
Prepare an elevator pitch: a brief 10–15 second introduction of yourself and your business. Keep a business card handy, and once you receive someone else’s, jot down key points they shared with you — you’ll likely forget after several conversations.
After the event, carefully save your contacts and follow up the next day via email, LinkedIn, or phone. (Don’t do everything at once!)
Common Networking Mistakes
- Talking only about yourself:
Nervousness can make you focus too much on yourself. Lack of curiosity blocks genuine dialogue. Avoid interrupting the other person — this ruins communication.
- Handing out too many business cards:
If people don’t know you, they’re likely to discard your card immediately.
- Making promises you don’t keep:
Forgetfulness can happen, but unreliability leaves a bad impression and harms long-term connections.
- Trying to sell immediately:
Just as you wouldn’t propose on the first date, don’t push a deal right away.
Networking is a skill that improves with practice. MBA programs are an ideal environment to meet people and build professional relationships. You’ll also learn key self-presentation skills – from body language to public speaking. With training, networking can become second nature, helping you achieve business success and form genuine friendships.
