The programme includes 10 study modules. The Business Enterprise module aims to enable students to develop the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.
After completing the Competition Policies for Business module students will be able to understand competition policy and relevant concepts, on an international business level. The goal of the Intercultural Communication module is not only to learn about intercultural communication, but also gain intercultural competence, meaning the active possession of qualities which contribute to effective intercultural communication, which can be defined in terms of three primary attributes: knowledge, skills and attitude.
The International Marketing and Social Media module further deepens marketing knowledge, and brings an overview of the industry and structural analysis of marketing as it relates to international and internationalizing. Moreover, it examines the social media impact on the activities involved in delivering goods and services to the consumers through the various channels of social media.
Marketing Management, as one of the core modules, is designed to give a broad understanding of how marketing professionals develop and implement marketing strategies to meet the needs of their customers while achieving their business objectives. This course will explore issues including consumers, customer segmentation, products and services, pricing strategies and managing new technology.
The Consumer Protection Policies for Business Companies module will explain what the main rules affecting Consumer Protection in various countries are and how they affect the business. It allows students to understand the growing international application of consumer protection policies and the gradual internationalization of consumer protection standards.
The International Business Strategy module gives students the necessary keys to master business strategy by developping their understanding of their economic environment and the fundamental principles of strategy and tactics.
Upon successful completion of the Managing Innovation module, students will be able to understand the significance and importance of innovation and change in relation to business enterprises and not-for-profit organisations of all kinds and identify the components of successful strategies for innovation and change.
Strategic Marketing and Product Management, as a marketing focused module, helps students know the concepts associated with a new product development process. Students completing this course will have an understanding of the methods, procedures, and tools available for senior managers in building, sustaining and improving their product portfolios and the equity of their various brands. In the Strategic Planning module students will gain a collection of strategic tools and learn how to integrate them into a corporate presentation and strategic management processes of a company.